Welcome to How-to-Branding.com, the ONLY step-by-step, do-it-yourself branding resource for small businesses, associations, and entrepreneurs.
The tools and techniques available here are like those used by big companies and they’ll allow YOU take control of the branding process and get BETTER RESULTS from your marketing and communications. Why is branding important? Branding creates a preference for your products or services so you can increase revenues for your business.
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business—large or small—can and should benefit from branding’s best
practices, but they often don’t take advantage of even the basic
branding toolbox because the theories, the language, and the principles
seem out of reach. And the cost to retain a branding expert or brand
strategy agency can be sky-high.
can help: we bring branding from the boardroom to the
lunchroom—and show YOU how to do it yourself. That’s what affordable
branding is all about. After all, no one knows your brand better than
Because the truth is, branding is for ALL
businesses, large or small, business-to-consumer or
business-to-business. Without a solid and established brand strategy—a
strategy that resonates throughout your company and radiates out to your
customers and prospects—your marketing and communications efforts will
will help you and your business discover its true brand, determine the
ideal way in which customers and prospects perceive your business, and
show you how your brand can add value to your company, your staff,
and your customers. All without breaking the bank.
So let’s get started mining the rich ore of branding principles, ideas, and best practices to really make your business grow and prosper.