Hi, I’m Mike. Think of me as the “affordable branding guy.”

In my two decades of marketing experience, I’ve helped numerous businesses in many different industries grow and prosper because they’ve built their business on a solid foundation of brand positioning and messaging. I’ve learned that branding can be a powerful tool to get more customers, get your current customers to buy more stuff (and more frequently), foster loyalty, and build word-of-mouth buzz about your business. And everything I’ve learned has been distilled into the DIY tools and techniques presented here so you can avoid costly mistakes and steer clear of the potholes on the road to branding success.

Navigating this site
If you’re new to How-to-Branding.com, welcome! My intent is to guide you through the branding process so that you can easily and painlessly grow the reputation of your business—and therefore grow your profits—through a relevant, authentic, and differentiated brand.

I recommend you start by walking through each section of this site using the navigation options at left. Dig deep for all the nuggets of vital information and storehouses of branding secrets and best practices. And, for ongoing updates and insights, subscribe to my Affordable Branding Blog.

As you explore the pages of this site, watch for the How-to-Branding.com toolbox icon; it designates exercises or best practices you can use right now to build your brand yourself—effectively and affordably.

In additional to the free resources on this site, you’ll also have privileged access to my exclusive suite of DIY tools and techniques that will help you take your brand to the bank.

Be sure to check out my eBook, Shadowcasting: Growing Your Business By Growing Your Reputation. This easy-to-read volume uses the analogy of casting a shadow to instill the principles of reputation-building to bring you more customers, drive greater revenue and profitability, and provide more visibility in the marketplace.

If you’re just starting a business or looking to refresh or refocus your current brand, I highly recommend you begin with a DIY Brand Strategy Workshop. It includes everything you need to conduct your own, in-house brand workshop and develop a brand strategy for your business.

You’ll also want to check out the How-to-Branding DIY Branding Toolkit; a set of forms, exercises, and process documents that will ease the process of developing your own brand strategy

Other value-added brand-driven services
How-to-Branding.com also offers logo design, tagline development, and business or product naming services. So once your brand strategy platform is in place, contact us to help in these specialty areas rather than hiring an overpriced ad agency or design studio.

And, while How-to-Branding.com is the ultimate Do-It-Yourself branding success platform, you still may need a little help. We make it easy by offering personalized coaching with quick and responsive service tailored to your business. You can select from either One-on-One (Show Me) or Do-It-For-Me (DIFM) Branding Coaching.

Finally, if your business, association, or group is looking for a compelling and memorable speaker to teach on branding topics, fill out the contact form below to let us know of your interest.

Thanks for visiting, and I encourage you to bookmark this site and return often. Good luck in developing the brand strategy for your business. Please let me know if How-to-Branding.com can be of any assistance by completing the contact form below.