Is Your Business
Leaking or Lacking?

If you think your business is leaking marketing dollars or you feel that your business is lacking a unified brand strategy, take this quick quiz and see where you stand.

Answer yes or no to the following questions:

1. Does the culture of your business encourage an intimate understanding of your differentiating factor—the one thing that your business does better than your competition?

2. Does your management team and front-line employees (those with customer contact) have a solid understanding of your businesses’ strengths and future opportunities?

3. Does your business have vision and mission statements? Does your management team and front-line employees know and embrace your vision and mission?

4. Does your business have goals that align with your company’s strengths, values, passions, and vision?

5. Does your business currently have a tagline or a slogan that is memorable, original, and communicates your brand’s differentiating factor?

6. Can you explain to someone—in fifteen seconds or less (an “elevator pitch”)—what your brand essence is? In other words, what’s the one thing that differentiates your business from the competition?

7. Can your customers and prospects navigate their way through your company with comfort and ease? Is it easy for them to understand your offerings and make a purchase?

8. Does your business have a recognizable personality? Do your marketing and communications efforts portray this personality appropriately?

9. Does your business “live the brand” every day? Are you enriching your company’s brand with every customer interaction?

If you answered “no” to any of these questions, your business can benefit from a brand strategy review.

Start by exploring the resources on How-to-Branding.com, and then click here to learn more about more ways How-to-Branding can provide the tools and techniques for affordable, do-it-yourself branding.

A great place to start is with a Brand Strategy Workshop.

Return to Branding Benefits.