Here is a list of taglines categorized by type of business. Some work, others don’t. But there are plenty of idea starters here.
Adobe Better by Adobe.
APC Legendary reliability.
Apple Computer Think different.
AT&T The world’s networking company.
BOSE Better sound through research.
Brother At your side.
Cisco Systems Empowering the Internet generation.
Dell Computer Easy as Dell.
eBay The power of all of us.
Hewlett Packard Invent.
IBM Solutions for a small planet.
Intel Intel Inside.
Lucent Technologies Creating value through true convergence.
Microsoft Where do you want to go today?
Nokia Connecting people.
Oracle Software powers the Internet.
Panasonic Slightly ahead of its time.
Quickbooks Get back to business.
Qwest Ride the light.
Seagate We turn on ideas.
Sprint PCS Now, that’s better.
Sun Microsystems The network is the computer.
T-Mobile Stick together.
Toshiba Choose freedom.
Unisys Imagine it. Done.
US Cellular Believe in something better.
Verizon Wireless Can you hear me now?...Good!
Aflac Ask about it at work.
AIG We know money.
Allstate Insurance You’re in good hands with Allstate.
American Express My life. My card.
Bank of America Higher standards.
Capital One What’s in your wallet?
Citi Live richly.
Ernst & Young Quality in everything we do.
Fidelity Investments Turn here.
JPMorgan Chase Bank The right relationship is everything.
KPMG It’s time for clarity.
LendingTree When banks compete, you win.
Lincoln Financial Reach higher.
MasterCard There are some things that money can’t buy. For everything else there’s MasterCard.
Merrill-Lynch Merrill-Lynch is bullish on America.
MorganStanley One client at a time.
Mutual of America Your Retirement Company.
Nationwide Nationwide is on your side.
Prudential Get a piece of the rock.
Regions Bank It’s time to expect more.
Smith Barney We make the money the old-fashioned way—we earn it.
Travelers Insurance. In sync.
T. Rowe Price Invest with confidence.
United Healthcare Healing health care. Together.
VISA It’s everywhere you want to be.
Zurich Because change happenz.
Acura The road will never be the same.
Audi Never follow.
BMW The ultimate driving machine.
Bridgestone Passion for excellence.
Cadillac Break through.
Chevy Trucks Like a rock.
Chrysler Inspiration comes standard.
Ford Built for the road ahead.
Ford Drive one.
Goodyear The best tires in the world have Goodyear written all over them.
Harley Davidson American by birth. Rebel by choice.
Honda The power of dreams.
Jaguar Don’t dream it. Drive it.
John Deere Nothing runs like a Deere.
Lexus The relentless pursuit of perfection.
Michelin Because so much is riding on your tires.
Mitsubishi Motors Wake up and drive.
Nissan Enjoy the ride.
Toyota Get the feeling.
Volkswagen Think small.
Volvo For life.
Alka-Seltzer I can’t believe I ate the whole thing.
Allegra The relief goes on.
Ambien Works like a dream.
Anacin For fast, fast, fast relief.
Aveeno That’s the beauty of Nature + Science.
Bayer Aspirin Bayer works wonders.
Bristol-Myers Squibb Co. Hope, triumph, and the miracle of medicine.
Cialis Will you be ready?
Claritin Live Claritin Clear.
Motrin Medicine with muscle.
NyQuil The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine.
OneTouch Changes everything.
Rolaids How do you spell relief? R-O-L-A-I-D-S.
Safeway Ingredients for life.
Singulair A different way to treat allergies.
Thermacare Heat Wraps Wear it where it hurts.
Tylenol It’s hospital recommended.
Visine Visine gets the red out.
Burger King Have it your way.
Denny’s We’re cooking now.
Dunkin Donuts Time to make the doughnuts.
El Pollo Loco When you’re crazy for chicken.
IHOP Come Hungry. Leave Happy.
Jack in the Box Jack’s back!
McDonald’s Lovin’ It.
Olive Garden When you’re herre, you’re family.
Outback Steakhouse No rules. Just right.
Popeyes Chicken Louisiana fast.
Quiznos M, m, m, m...toasty!
Schlotzky’s Deli Funny name. Serious sandwich.
Taco Bell Think outside the bun.
Sonic It’s Sonic Good.
Subway Eat fresh.
Ajax Stronger than dirt.
Alpo Dog Food Doesn’t your dog deserve Alpo?
American Dairy Association Behold the power of cheese.
Baby Bel Cheese Have you laughed today?
Bissell Life’s messy. Clean it up!
Bounty The quicker picker-upper.
Budweiser The king of beers.
California Milk Processor Board Got milk?
Camel I’d walk a mile for a camel.
Cascade For virtually spotless dishes.
Charmin Please don’t squeeze the Charmin.
Cheez-It Get your own box.
Chiffon Margarine It’s not nice to fool Mother Nature.
Clairol Does she or doesn’t she?
Coca-Cola Have a coke and smile.
Coors The silver bullet.
Cotton Incorporated Cotton. The fabric of our lives.
Crest Healthy, beautiful smiles for life.
Crisco Vegetable Shortening Cooks who know trust Crisco.
Dannon Yogurt Love it for life.
Degree It won’t let you down.
Dial Soap Aren’t you glad you use Dial? Don’t you wish everybody did?
DiGiorno It’s not delivery. It’s DiGiorno.
Energizer Batteries It keeps going, and going, and going...
Fiber One Cardboard no. Flavor yes.
Fisher-Price Play. Laugh. Grow.
Florida Orange Juice Growers Assoc. It’s not just for breakfast anymore.
Fosters Fosters—Australian for beer.
General Foods Celebrate the moments of your life.
Gerber Babies are our business.
Gillette Look sharp, feel sharp.
Gillette Dry idea Never let ‘em see you sweat.
GLAD Don’t get mad. Get GLAD.
Haig Scotch Whiskey Don’t be vague, ask for Haig.
Hallmark When you care enough to send the very best.
Hebrew National We answer to a higher authority.
Hidden Valley Ranch Makes vegetables delectable.
Huggies We’re behind you every step of the way.
Irish Spring Soap Manly yes, but I like it, too.
Ivory Soap Pure clean, pure Ivory.
Jell-O America’s most famous dessert.
Juicy Juice 100% juice for 100% kids.
Kellogg’s Frosted Flakes They’re g-r-r-r-eat!
Kellogg’s Smart Start Start aging smart.
Kix Cereal Kid tested. Mother approved.
Lay’s Potato Chips Betcha can’t eat just one.
KFC Nobody does chicken like KFC.
Listerine Smart Rinse Cleans up after your kids.
L’Oréal Because I’m worth it.
Lucky Charms Magically delicious.
M&Ms Melts in your mouth, not in your hands.
Marlboro Come to Marlboro Country.
Maxwell House Good to the last drop.
Meow Mix Tastes so good cats ask for it by name.
Miller Beer It’s Miller time!
Miller Lite Everything you always wanted in a beer. And less.
Michelob Ultra Lose the carbs. Not the taste.
Morton Salt When it rains, it pours.
Mountain Dew Do the Dew.
Nike Just do it.
Noxzema Take it all off.
NutriSystem Lose Weight. Save Money.
Ore-Ida Ore-Ida! It’s all-righta!
Pace Picante Sauce Grab the Southwest by the bottle.
Pantene Healthy makes it happen.
Parkay Margarine The flavor says butter.
Paul Masson We will sell no wine before its time.
Pepperidge Farm Pepperidge Farm remembers.
Pepsi Come alive! You’re in the Pepsi generation.
Perdue Chicken It takes a tough man to make a tender chicken.
Planter’s Peanuts Famously fresh.
Redi Whip Nothing’s more real than Redi Whip.
Quaker Oatmeal Something to smile about.
Secret Deodorant Strong enough for a man, but made for a woman.
Skoal Always there in a pinch.
SlimFast Power up. Slim down.
7-Up The uncola.
Smucker’s With a name like Smucker’s, it has to be good.
Snapple Made from the best stuff on Earth.
Sprite Obey your thirst.
Sunkist Better snacking.
Tide If it’s gotta be clean, it’s gotta be Tide.
Tidy Cat Scoopable Keep home smelling like home.
Trix Cereal Silly rabbit, Trix are for kids.
V-8 I coulda had a V-8!
Wheaties The breakfast of champions.
DHL We move the world.
FedEx Relax, it’s FedEx.
Salesforce.com Experience success.
The Ladders.com Only $100K jobs for only $100K talent.
Tyco A vital part of your world.
UPS What can Brown do for you?
American Airlines Something special in the air.
Avis We try harder.
ClubMed The antidote for civilization.
Delta Airlines You’ll love the way we fly.
Disneyland The happiest place on earth.
Expedia.com Don’t just travel. Travel right.
Greyhound Leave the driving to us.
Holiday Inn Pleasing people the world over.
Hertz Hertz puts you in the driver’s seat.
JetBlue Happy Jetting.
Las Vegas Convention and Visitors Authority What happens here, stays here.
New York State Division of Tourism I love New York.
Priceline.com No one deals like we do.
Royal Caribbean Cruise Lines Get out there.
Southwest Airlines You are now free to move about the country.
Southwest Airlines Low fares. No hidden fees.
United Airlines Time to fly.
The Virginia Tourism Commission Virginia is for lovers.
CNN The most trusted name in news.
Fox News Fair and balanced.
NBC Must see TV.
Real Simple Life made easier, every day.
TBS Very funny.
TNT We know drama.
TruTV Not Reality. Actuality.
ChevronTexaco Turning partnership into energy.
DeBeers A diamond is forever.
DuPont Better living through chemistry.
General Electric Imagination at work.
Lennox Innovation never felt so good.
Maytag Appliances Our repairmen are the loneliest guys in town.
Burlington Coat Factory Everyone loves a great buy.
Callaway Good Ball.
FTD Say it with flowers.
Kay Jewelers Every kiss begins with Kay.
Kodak Share moments. Share life.
Lowes Let’s Build Something Together.
Match.com It’s okay to look.
Memorex Is it live or is it Memorex?
Michigan (Economic Development Corp.) The Upper Hand.
National Cattlemen’s Beef Association Beef. It’s what’s for dinner.
National Crime Prevention Council Take a bite out of crime.
National Pork Board Pork. The other white meat.
National Highway Traffic Safety Administration You could learn a lot from a dummy. Buckle up!
Nikon At the heart of the image.
Office Depot Taking care of business.
Petco Where the pets go.
Playtex Cross-Your-Heart Bra Lifts and separates.
Radio Shack You’ve got questions, we’ve got answers.
Ricoh How well do you share?
Sea World Where Worlds Connect.
Sherwin Williams Cover the earth.
Staples That was easy.
Target Expect more. Pay less.
Terminix Power over pests.
The Maids Nobody outcleans the Maids.
Titleist #1 Ball in Golf.
United Negro College Fund The mind is a terrible thing to waste.
U.S. Army Army strong.
U.S. Dept. of Transportation Friends don’t let friends drive drunk.
U.S. Forest Service Only you can prevent wild fires.
U.S. Marines The few, the proud, the Marines.
U.S. Navy Accelerate.
Valspar What really goes on.
Wal-Mart Save money. Live Better.