More Branding Articles
Here are some other branding examples and branding case studies for you to explore. Taken together with the rest of the resources on this site, they will help you develop your own brand strategy…affordably.
Subscribe to my FREE e-newsletter, Affordable Branding, and get monthly tips and techniques to take your brand to the bank.
Branding Dictionary
Here’s a simple branding dictionary to take some of the mystery out of the branding process.
Your Brand Realm
Your brand realm or brand architecture is a system—like a family
tree—that helps your prospects and customers navigate easily within your
company and make the right choices.
Your Brand Persona
When you know the persona of your brand, you can communicate it through all your marketing touch points.
Your Brand’s Voice and Tone
When your brand personality is conveyed consistently across your
products, services, logo, tagline, packaging, and communications,
through voice and tone, your marketing will be “on strategy” and
therefore, more effective.
Storytelling and Brand
Imagine that your product or service is on stage and the marketplace is
your audience. What story will you share with your audience?
What the CEO Really Wants to Know About Branding
Aligning brand strategy with business growth and vitality means your
brand isn't just a component of the big picture, rather it IS the big
picture. The brand IS the strategy.
Mickey Mouse Branding
Disney is a thing, an image in the public mind. Disney is something they
think of as a kind of entertainment, a kind of family thing, and it's
all wrapped up in the name Disney.
Brand Sensations
Branding is much more than marketing messages delivered in a print ad,
direct mail, press release, trade show, or a clever internet-delivered
video. Branding also takes place in the senses.
Living Your Brand
Continuity--and branding success--happens when the conversion of your brand is aligned with the conduct of your brand.
Branding From the Inside Out
Your staff is critical to building a strong brand that will cut through the clutter. Their buy-in can make or break your brand.
9 Important Branding Lessons
These 9 important branding lessons can help you avoid some common pitfalls as you develop your brand strategy.
Online Business Branding
Online business branding is critical, especially in today’s overcrowded
online selling environment where your potential customers need to be
able to distinguish you from every other option out there.
Corporate Citizenship and Your Brand
Beyond your company’s core mission is another aspect of corporate
citizenship or corporate social responsibility that I call
“Organizational Connections”—a win-win for both organizations.
Identifying Target Markets For Your Brand
Identifying target markets for your brand is critical because your customers are the future success and growth of your business. But who are your customers and how will find more like them?
Effective Marketing Starts with Effective Branding
What if every dollar you spent on marketing and communicating your
company’s offerings would return more than one dollar each time you
engaged in a marketing activity or event? Wouldn’t you be much more
active in marketing your products or services? Of course. Here are seven
steps to building your brand.
Brand Alignment
One of the most important tactical principles in branding is the concept
of ALIGNMENT. Alignment is the key to maximizing the effectiveness of
your marketing and branding efforts.
Biggest Branding Bang…Smallest Branding Buck
So, how do you get the biggest branding bang for the smallest branding
buck? Here are four fundamentals that will help your brand establish
further footholds in your market and increase awareness of your products
and services without breaking the bank.
Branding Focus
Narrowing your business definition—in other words, branding FOCUS—while
counterintuitive, is actually a more powerful tool for building a strong
brand.
Brand Personality, Or…the Window to Your Brand’s Soul
You can discover your brand personality by peering through the window to
your brand’s soul using the Johari Window. Here’s one way that I’ve
discovered to find your brand essence.
More Ways to Differentiate
To succeed in business, you have to think “different,” not “better.” Here are more ways to differentiate to get you started.
When the competition seems overwhelming, pick a target audience
Start with the who. Think target market.
The foundation of business’ true character is in its sincerity.
