Here are some other branding examples and branding case studies for you to explore. Taken together with the rest of the resources on this site, they will help you develop your own brand strategy…affordably.
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Here’s a simple branding dictionary to take some of the mystery out of the branding process.
Your Brand Realm
Your brand realm or brand architecture is a system—like a family tree—that helps your prospects and customers navigate easily within your company and make the right choices.
Your Brand Persona
When you know the persona of your brand, you can communicate it through all your marketing touch points.
Your Brand’s Voice and Tone
When your brand personality is conveyed consistently across your products, services, logo, tagline, packaging, and communications, through voice and tone, your marketing will be “on strategy” and therefore, more effective.
Storytelling and Brand
Imagine that your product or service is on stage and the marketplace is your audience. What story will you share with your audience?
What the CEO Really Wants to Know About Branding
Aligning brand strategy with business growth and vitality means your brand isn't just a component of the big picture, rather it IS the big picture. The brand IS the strategy.
Mickey Mouse Branding
Disney is a thing, an image in the public mind. Disney is something they think of as a kind of entertainment, a kind of family thing, and it's all wrapped up in the name Disney.
Branding is much more than marketing messages delivered in a print ad, direct mail, press release, trade show, or a clever internet-delivered video. Branding also takes place in the senses.
Living Your Brand
Continuity--and branding success--happens when the conversion of your brand is aligned with the conduct of your brand.
Branding From the Inside Out
Your staff is critical to building a strong brand that will cut through the clutter. Their buy-in can make or break your brand.
9 Important Branding Lessons
These 9 important branding lessons can help you avoid some common pitfalls as you develop your brand strategy.
Online Business Branding
Online business branding is critical, especially in today’s overcrowded online selling environment where your potential customers need to be able to distinguish you from every other option out there.
Corporate Citizenship and Your Brand
Beyond your company’s core mission is another aspect of corporate citizenship or corporate social responsibility that I call “Organizational Connections”—a win-win for both organizations.
Identifying Target Markets For Your Brand
Identifying target markets for your brand is critical because your customers are the future success and growth of your business. But who are your customers and how will find more like them?
Effective Marketing Starts with Effective Branding
What if every dollar you spent on marketing and communicating your company’s offerings would return more than one dollar each time you engaged in a marketing activity or event? Wouldn’t you be much more active in marketing your products or services? Of course. Here are seven steps to building your brand.
One of the most important tactical principles in branding is the concept of ALIGNMENT. Alignment is the key to maximizing the effectiveness of your marketing and branding efforts.
Biggest Branding Bang…Smallest Branding Buck
So, how do you get the biggest branding bang for the smallest branding buck? Here are four fundamentals that will help your brand establish further footholds in your market and increase awareness of your products and services without breaking the bank.
Narrowing your business definition—in other words, branding FOCUS—while counterintuitive, is actually a more powerful tool for building a strong brand.
Brand Personality, Or…the Window to Your Brand’s Soul
You can discover your brand personality by peering through the window to your brand’s soul using the Johari Window. Here’s one way that I’ve discovered to find your brand essence.
More Ways to Differentiate
To succeed in business, you have to think “different,” not “better.” Here are more ways to differentiate to get you started.
When the competition seems overwhelming, pick a target audience
Start with the who. Think target market.