DIY Tools and Techniques for Affordable Branding Success
How-to-Branding.com is the ONLY step-by-step, do-it-yourself affordable branding resource. The tools and techniques available here are similar to those used by big companies and they’ll allow YOU take control of the branding process.
Why is branding important? Branding creates a preference for your products or services so you can increase revenues for your business.
Download the FREE whitepaper, 9 Signs Your Brand Stinks.
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Every business—large or small—can and should benefit from branding’s best practices, but they often don’t take advantage of even the basic branding toolbox because the theories, the language, and the principles seem out of reach. And the cost to retain a branding expert or brand strategy agency can be sky-high.
How-to-Branding.com can help: we bring branding's best practices from the boardroom to the lunchroom—and show YOU how to do it yourself. That’s what affordable branding is all about. After all, no one knows your brand better than you.
Because the truth is, branding is for ALL businesses, large or small, business-to-consumer or business-to-business. Without a solid and established brand strategy—a strategy that resonates throughout your company and radiates out to your customers and prospects—your marketing and communications efforts will fail.
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How-to-Branding.com will help you and your business discover its true brand, determine the ideal way in which customers and prospects perceive your business, and show you how your brand can add value to your company, your employees, and your customers. All without breaking the bank.
So let’s get started mining the rich ore of branding principles, ideas, and best practices to really make your business grow and prosper.
The Affordable Branding Blog
The Affordable Branding Blog is a peek inside today's branding blunders and success stories to help you make the right branding decisions for your business. Subscribe here.
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Branding Definition
The branding process starts with a solid understanding of the branding definition. Here’s what the experts have to say.
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Branding Benefits
Branding benefits business by making your marketing and communications more effective—more accountable. THAT’S what branding does.
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Branding Basics
Branding basics include the simple fact that branding is for any business that sells any product or service to either a business or consumer audience.
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Affordable Branding
You could out and hire yourself a brand agency or pay a branding consulting to help your business. But you’re here because you’re looking for affordable branding solutions.
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Branding Examples: The Power of Branding
These branding examples will show you the power of the visual, emotional, rational, and cultural images that you associate with a company or a product.
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Mission and Vision Statements
Assessing you mission and vision are the first steps in determining where you are today—what your current brand looks like, and is the first step in the process of developing your brand strategy.
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Your Unique Selling Proposition
The unique selling proposition (USP) allows you to oversimplify your message in an overcommunicated marketplace. That’s what will get your business into the minds of your prospects and customers.
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Differentiate Effectively for Growth
When you differentiate effectively, it will help your business get noticed, get publicity, get word of mouth, and ultimately, get new customers and create loyal fans.
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What Is Positioning?
What is positioning? Like developing a Unique Selling Proposition or differentiator, positioning is the process by which your business creates an image or identity in the minds of your core market for
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Developing a Branding Strategy
When developing a branding strategy, your first task is to determine where your business sits in the marketplace.
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Brand Personality
You can discover your brand personality by peering through the window to your brand’s soul using the Johari Window.
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Naming a Business
The naming quadmap will give you help naming a business or a product, one of the most important marketing activities you’ll ever engage in.
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Logo Design Theory
The lynchpin of logo design theory is that your logo is your symbol—your mark—of guaranteed authenticity and the entry point to your brand.
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Color and Brand
When it comes to branding your business and establishing your place within your industry, color can be a handy tool in your branding toolbox.
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Creating Taglines
Creating taglines and slogans can strengthen and reinforce your brand essence, help describe what you do, and cement your company’s name in the minds of your prospects and customers.
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Good Customer Service Can Differentiate Your Brand
Especially if you’re in the commodity business, differentiating your brand on good customer service can really wow your customers.
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Customer Loyalty Concepts
Trust + Loyalty are the key ways to brand your business right through a recession. Follow these customer loyalty concepts because when times are bad, the door is opened for opportunity.
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Brand Extensions Beware
Brand extensions, or line extensions, describe the common business practice of using your brand name on a new product or service or new varieties or sizes—usually within the same category.
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Articles on Branding
Here are some other articles on branding, branding examples, and branding case studies for you to explore.
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Best Branding Books
I've read hundreds of books about brands and branding. Allow me to be your personal concierge to the best branding books.
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Helpful Links
Here are some helpful links; branding blogs, agencies, and other resources that may help you in your quest to develop a solid brand strategy and grow your business.
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Shadowcasting: Growing Your Business By Growing Your Reputation
Shadowcasting is at the heart of growing a business. And Shadowcasting helps illustrate how to bring clarity and focus to any business—large or small.
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DIY Brand Strategy Workshop
Everything you need to conduct your own, in-house brand workshop and develop a brand strategy for your business.
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The How-to-Branding DIY Branding Toolkit
Forms, Exercises, and Process Documents to Develop Your Own Brand Strategy.
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Branding Coaching
Even if you’re using a DIY approach to developing your business’ brand strategy, sometimes you need a little help or advice. That’s where branding coaching comes in.
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About & Contact
Think of me as the “affordable branding guy.” That’s because I believe that no one knows your brand better than you.
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