The most common answer to the question, “What business are you in?” is a noun. What you offer, make, or sell. But who are YOU, really? Not, “what you do” but who you—and your business—REALLY are. By the way, the answer, “To make a profit,” or “To make money” is not really an answer. That’s like saying the point of life is to eat. It’s backward. Yes, you have to make money—and hopefully a nice profit—to keep your business open and your staff employed, but it’s not WHY you’re i

I once heard a speaker talk about what he called, the 55-38-7 rule. The context was public speaking and he was conveying the fact that speakers often put too much emphasis on WHAT they are saying, rather than on the delivery. Here’s how 55-38-7 breaks down when addressing an audience: 55% of your impact comes from your face and body 38% of your impact comes from your sound of your voice 7% of your impact comes from your actual words Yet people asked to speak often fret too