Did you know that the average supermarket has around 40,000 SKUs (shop keeping units, or different items and varieties on their shelves)? Now for the shocker: an average family gets 80 to 85 percent of its needs from only 150 SKUs. That means there’s a good chance you’ll ignore 39,850 items in that store. Now, think of your marketplace; the one in which your business operates. Who is your competition? What other options do your prospects have for the products or services that