This week saw the controversial rebranding of two household-name behemoths: Google and Verizon. Are you a lover or a hater? Because in this day of ubiquitous social media, EVERYONE seems to have an opinion. But judging these high-profile rebrandings with a passing thumbs up or thumbs down misses the larger point—especially for small business who are considering a brand refresh or a logo change. Look, rebranding a Fortune 500 company is no small task, and no minor investment.