Seriously, this is not rocket science. The reason most small businesses struggle with branding is they make it too complex. Too many offerings. No focus. Too large a target market. Confusing name. Too diverse of a value proposition. Unaligned tagline. Lack of personality or voice and tone. Branding can also be easy IF you keep it super simple. Here’s an example: Name: :10 Minute Manicure (The brand promise is baked right into the name.) Tagline: Nails Done on the Run® (Lik