

No competitive advantage? Don’t compete.
I was browsing some of the new audio book selections at the public library the other day. The main publisher of these titles, which come loaded on handy Tic Tac-sized audio player (just plug in your headset), has—for some reason—genericized the look and feel of its audiobook offerings. After a few minutes of browsing, I tired of the exercise. Because each spine looked identical, they all blended into a seamless sea of red and white. I had to laboriously read each word of the