Good branding gives people irresistible reasons to work with you. When your business engenders trust, people decide to do business with you. They will CHOOSE to work with YOU if you have a strong and compelling point of differentiation. This became clear when I was looking for some kitchen and bath remodeling. Yes, watching HGTV won my wife over to spending some money on updating our home. When I began searching for local remodeler, I ran into a few online and found it diffic