
Yes Virginia, There Are Riches in Niches
There are many reasons to narrow the focus of your business through niching: You can’t build your business if you don’t stand for something in the consumer’s mind. Often the best way is to isolate a single word or phrase you can dominate or an attribute you can own. Trying to appeal to everybody is a losing proposition. Unless you’re selling toilet paper, your offerings are NOT for everyone. No matter how many strong selling points or expectations your business might have, yo