I think the idea of Pacific Shaving Company is exciting—the kind of company I would like to start if I had the concept…and the deep pockets. But I think they’re making a classic branding mistake. Their latest campaign is, “Shaving is no way to give blood.” I like it. It’s different and compelling and no other shaving products I’m aware of use this safety approach to positioning. (Of course, electric shavers have been touting this benefit for decades, but I’ve not seen it used