I make my own wine. No, I don’t stomp barefoot on grapes; I make my wine from a kit with juice concentrates and other additives. For me, though, it’s the label that really matters. Not just the design, but also the whimsical and personal naming and the concept behind the name. When I give the wine to friends, family, and associates, it’s not about the wine. (The kit wines are passable, but certainly nothing to brag about.) It’s really about the “outer layer”—the fun and colle