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How to Craft a R.A.D.I.C.A.L. Brand for Your Small Business or Organization

The do-it-yourself manual for building your brand strategy

This is not just another “book” about branding; it’s a step-by-step, do-it-yourself manual filled with practical advice PLUS 22 how-to exercises that will have your radical brand built in days—not the months that most agencies, consultants, and gurus would have you believe it takes.

The R.A.D.I.C.A.L. in the title stands for seven of the most important branding principles I’ve come to embrace over my years of helping others develop their radical brands. They are:

R= Relevancy
A = Authenticity
D = Differentiation
I = Iconic
C = Character -> Conduct -> Conversation
A = Audience
L = Living It!


You can instantly download this exclusive DIY R.A.D.I.C.A.L. Branding manual with 22 exercises for only $89


When you follow the seven principles presented here—and complete the included exercises for each—you will have discovered and defined your radical brand potential; a brand that stands out from the competition and gives your target audience a compelling reason to do business with you; a brand that will grow your business faster, make your marketing more efficient and effective, and build more loyal support.

You’ll also learn how to:

  • Attract and retain more customers, members, and supporters

  • Build a better relationship with your fans

  • Encourage more loyalty

  • Give staff, leaders, and other stakeholders a compelling rallying cry

  • Establish greater trust in your business

  • Stand out from the competition

This manual will show you how. You CAN do it yourself without hiring high-priced branding agencies, consultants, or gurus.


Don’t delay! Every day you wait, your competition has the opportunity to get a leg up on you. So order today!


NOTE: your credit card statement will reflect a charge from ClickBank or CLKBANK*COM.


If you experience any trouble downloading your purchase, please contact mike (at)


Thank you!

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