Seriously, this is not rocket science. The reason most small businesses struggle with branding is they make it too complex. Too many offerings. No focus. Too large a target market. Confusing name. Too diverse of a value proposition. Unaligned tagline. Lack of personality or voice and tone.
Branding can also be easy IF you keep it super simple. Here’s an example:
Name: :10 Minute Manicure (The brand promise is baked right into the name.)
Tagline: Nails Done on the Run® (Like any strong tagline, it supports the name and the value proposition).
Logo: A LED-inspired :10 (further tipping in the unique idea of time and speed).
Dominant Selling Idea (the value proposition): Speed—for people in a hurry. (Supported by the name, the logo and icon, and the tagline.)
Target audience: Businesswomen traveling through airports. So, it would make sense then, that…
Location (Place): Airports
Simple. Focused. Benefit-oriented.
See? Branding really isn’t that difficult. But it can be hard.